Choosing a Web Host
It is important to find the right web host for your company. There are different types of hosting:
- Shared hosting - as the name suggests you share a server with the host's other clients, if one of their sites is very popular it could have an impact on the performance of your website.
- Colocation hosting - where you purchase your own server and have full control over it, you pay to have your server placed in a data-centre where it has access to very fast networks.
- Unmanaged dedicated hosting - similar to colocation hosting except the host builds the server and leases it to you, rather than you owning it.
- Managed dedicated hosting - the host builds and leases the server to you and maintains it completely, installing security patches and anything else you ask them to.
Downtime (when your website is inaccessible) can be very expensive to a business, it is essential to find out what disaster recovery solutions your hoster provides.
Target The Right Audience
Mass exposure on TV, radio, or in print, has to be repetitive and it's expensive. Printed pamphlets and fliers are also very expensive and are only valid for short time before they need to be reprinted.
You can build a website that targets your audience, by using appropriate keywords in your site content. An infinite number of people, can type your keywords, into a search engine. You know, that they are looking for your information, and the website serves everyone who shows up, for as long as you want.
A successful business, making money in the electronic age, will be making money online. To do that, they need to have to built a website.